Skip to main content
WM 92 - MKT - Pemasaran Strategis dan Metrik Kinerja
0%
Previous
Course data
Introduction
Final RPS Pemasaran Strategis & Metrik Kinerja
Announcements
Revisi RPS Pemasaran Strategis dan Metrik Kinerja
Sesi 2 : • Customer Focus, Customer Performance, and Profit Impact (Best, Chapter 1)• Marketing Metrics and Marketing Profitability (Best, Chapter 2)
Upload Jawaban Studi Kasus: • Studi Kasus: Big Boss Cement (Ivy Publishing)
Sesi 3 : • Market Potential, Market Demand, and Market Share (Best, Chapter 3)
Upload Jawaban Studi Kasus: Studi Kasus: Group Home Assignment (GHA)
Sesi 4 : Market Segmentation & Segmentation Strategies (Best, Chapter 5) • Competitive Position and Sources of Advantage (Best, Chapter 6)
Upload Jawaban Studi Kasus: Product Innovation at Aguas Danone (A0190/IAE Business School)
Sesi 5 : • Product Positioning, Branding, and Product Line Strategies (Best, Chapter 7) • Studi Kasus: Group Home Assignment (GHA)
Upload Jawaban : Studi Kasus: Group Home Assignment (GHA)
Sesi 6 : Value-Based Pricing and Pricing Strategies (Best, Chapter 8) • Studi Kasus: Group Home Assignment (GHA)
Upload Jawaban : • Studi kasus: Canada Goose Inc.: At a retail crossroad (Ivey/K-4)
Sesi 7 : • Marketing Communications, Social Media, and Customer Response (Best, Chapter 9) •Studi kasus: Group Home Assignment (GHA)
Upload Jawaban : • Studi kasus: Group Home Assignment (GHA)
Sesi 9 : Portfolio Analysis and Strategic Market Planning (Best, Chapter 10) Tugas: Penyelesaian Matriks Market Attractiveness Tiap Kelompok
Upload Jawaban : Studi Kasus: Rhine Garden Holding Company Limited: The Next Strategic Move (Asia Case Research Centre/K-8)
Sesi 10 : • Defensive Strategies (Best, Chapter 11) Tugas: Penyelesaian Matriks Market Attractiveness Tiap Kelompok
Upload Jawaban : • Studi kasus: Group Home Assignment (GHA)
Sesi 11 : Offensive Strategies (Best, Chapter 12) Tugas: Penyelesaian Matriks Competitive Position Tiap Kelompok
Upload Jawaban : • Studi kasus: Toyota's Strategy and Initiatives in Europe: The launch of The AYGO (IMD318/IMD International)
Sesi 12 : Building a Marketing Plan (Best, Chapter 13) Tugas: Portfolio Analysis dan Pilihan Strategy tiap kelompok
Upload Jawaba : Studi kasus: Group Home Assignment (GHA)
Sesi 13 : • Marketing Metrics, Performance, and Strategy Implementation (Best, Chapter 14) Tugas: Portfolio Analysis dan Pilihan Strategy tiap kelompok
Upload Jawaban : Studi kasus: Joy Green Tea Green Leaves-Fresh Profit (RCCCH/SOMPPM)
Sesi 14 : • Market-Based Management and Financial Performance Tugas: Rancangan Program Pemasaran dan Pengukurannya
Upload Jawaban : • Studi Kasus: Group Home Assignment (GHA)
Next
Side panel
Categories
All categories
Aplikasi Pendukung
Mata kuliah dummy - Role Dosen
S1
SMB
SMB Blended
1
2
3
4
5
6
7
SAB Blended
1
SMB Reguler
17
18
19
20
21
SAB Reguler
13
14
15
16
S2
EM
32
33
34
WM
91
92
MM Eksekutif
77
78
79
Mini MM Public
Business Development Program
Batch 11
Batch 12
Strategic Human Resources Development Program
Batch 4
Batch 5
Business Strategy
Batch 1
Batch 2
Bizcube
Mini MM Inhouse
Mini MM Inhouse - Perkumpulan Strada
Home
Aplikasi Pendukung
SIKEM
SIAK
VITALSOURCE
PPM LIBRARY
Panduan
English (en)
Bahasa Indonesia (id)
English (en)
Log in
Username
Username
Password
Password
Forgot your password?
Log in
Or login using your account
Categories
Collapse
Expand
All categories
Aplikasi Pendukung
Mata kuliah dummy - Role Dosen
S1
SMB
SMB Blended
1
2
3
4
5
6
7
SAB Blended
1
SMB Reguler
17
18
19
20
21
SAB Reguler
13
14
15
16
S2
EM
32
33
34
WM
91
92
MM Eksekutif
77
78
79
Mini MM Public
Business Development Program
Batch 11
Batch 12
Strategic Human Resources Development Program
Batch 4
Batch 5
Business Strategy
Batch 1
Batch 2
Bizcube
Mini MM Inhouse
Mini MM Inhouse - Perkumpulan Strada
Home
Aplikasi Pendukung
Collapse
Expand
SIKEM
SIAK
VITALSOURCE
PPM LIBRARY
Panduan
Course info
WM 92 - MKT - Pemasaran Strategis dan Metrik Kinerja
Teacher:
Admin EM
Teacher:
Program MM EM - WM
Teacher:
Noveri Maulana
Teacher:
Noveri Maulana
Teacher:
Noveri Maulana
Skill Level
:
Beginner
