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SM BL 5 MKT Event Marketing
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SESI 1 : Penjelasan Mata kuliah, Pembagian Kelompok, dan Pemaparan terkait Event Management dalam Konteks Pemasaran Below The Line & Event Industry
Materi Sesi 1
SESI 2 : Event Experience, Consumer Engagement & Strategic Role of Events in Marketing (Getz Ch 4-6)
Tugas Rangkuman Sesi 2
Upload Video Presentasi Sesi 2
Materi Sesi 2
SESI 3 : Event Sustainability: Strategi Keberlanjutan Ekonomi, Sosial, dan Lingkungan dalam Event (Mc Cartney Ch 4, Raj Ch 2-4)
Materi Sesi 3
SESI 4 : Meeting, Incentive, Convention, Exhibition (MIC E) & Virtual Event Management (Mc Cartney Ch 6 & Brown Ch 2-5)
Link Zoom Sesi 4
Rekaman Sesi 4
Materi Sesi 4
SESI 5 : Event Risk Management & Stakeholder Management (McCartney Ch 8 & Raj Ch 5)
Materi Sesi 5
SESI 6 : Event Planning & Operations (Mc Cartney Ch 5 & 7; Getz Ch 10)
Materi Sesi 6
SESI 7 : Event Design & Concept Development (Getz Ch 11)
Materi Sesi 7
SESI 8 : Kerjasama dalam Event dan Sponsorship (Mc Cartney Ch 8)
Materi Sesi 8
SESI 9 : UJIAN TENGAH SEMESTER
Artikel UTS
SESI 12 : Event Planning Workshop & Presentasi Proposal Event
Link Zoom Sesi 12
Rekaman Zoom Sesi 12
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Categories
Ciutkan
Memperluas
All categories
Aplikasi Pendukung
Mata kuliah dummy - Role Dosen
S1
SMB
SMB Blended
1
2
3
4
5
6
7
SAB Blended
1
SMB Reguler
17
18
19
20
21
SAB Reguler
13
14
15
16
S2
EM
32
33
34
WM
91
92
MM Eksekutif
77
78
79
Mini MM Public
Business Development Program
Batch 11
Batch 12
Strategic Human Resources Development Program
Batch 4
Batch 5
Business Strategy
Batch 1
Batch 2
Bizcube
Mini MM Inhouse
Mini MM Inhouse - Perkumpulan Strada
Beranda
Aplikasi Pendukung
Ciutkan
Memperluas
SIKEM
SIAK
VITALSOURCE
PPM LIBRARY
Panduan
Info mata kuliah
SM BL 5 MKT Event Marketing
Pengajar:
Nanda Alifia Putri -
Pengajar:
Nanda Alifia Putri
Pengajar:
Budi Aryani
Pengajar:
Budi Aryani Ademan
Pengajar:
Admin SMB Blended Learning Blended Learning
Skill Level
:
Beginner
