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SM BL 5 MKT Brand Marketing
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RPS
SESI 1 : Introduction: History and the importance of brands
Link Zoom
Diskusi Sesi 1
SESI 2 : Developing brand equity, and positioning
Video Materi Sesi 2
Tugas Sesi 2
Materi Sesi 2
SESI 3 : Developing brand personality and values
Video Materi Sesi 3
Materi Sesi 3
SESI 4 : Creating brand identity: brand aesthetics and symbolism
Video Materi Sesi 4
Video Materi Sesi 4.1
Tugas Sesi 4
Materi Sesi 4 & 5
SESI 5 : brand communications and the attention economy (1)
Video Materi Sesi 5
SESI 6 : brand communications and the attention economy (2)
Video Materi Sesi 6
Materi Sesi 6
SESI 7 : holistic brand experiences and emotional branding
Link Zoom Sesi 7
Rekaman Sesi 7
SESI 8 : UTS
SESI 9 : Consumer collectives, brand avoidance and political consumption
9.1 COLLECTIVIST VS CONSTRUCTIVIST CONSUMPTION
9.2 CONSUMPTION COMMUNITIES
9.3 Brand Avoidance, Anti-consumption, Political consumption
Materi Sesi 9
Diskusi Sesi 9
SESI 10 : Brand ethics, social responsibility and sustainable consumption
Materi Sesi 10
Video Sesi 10 Brand Ethics, CSR, Sustainable Consumption
Diskusi Sesi 10
SESI 11 : Brand research & branding cases
Materi Sesi 11
Tugas Brand Research (deadline 22 Juni 2026)
Video Sesi 11
SESI 12 : brand performance and metrics
Materi Sesi 11
Video Materi Sesi 12
Tugas Sesi 12
SESI 13 : brand growth: brand architecture and brand extensions
Video Sesi 13
Materi Sesi 13
Diskusi Sesi 13
SESI 14 : Brand futures: technology and innovation in branding strategies
Link Zoom Sesi 14
Rekaman Zoom Sesi 14
SESI 15 : Guest Lecture: Best Practice in Branding
Video GL brand Marketing
SESI 16 : UAS
SOAL UAS BRAND
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Categories
Ciutkan
Memperluas
All categories
Aplikasi Pendukung
Mata kuliah dummy - Role Dosen
S1
SMB
SMB Blended
1
2
3
4
5
6
7
SAB Blended
1
SMB Reguler
17
18
19
20
21
SAB Reguler
13
14
15
16
S2
EM
32
33
34
WM
91
92
MM Eksekutif
77
78
79
Mini MM Public
Business Development Program
Batch 11
Batch 12
Strategic Human Resources Development Program
Batch 4
Batch 5
Business Strategy
Batch 1
Batch 2
Bizcube
Mini MM Inhouse
Mini MM Inhouse - Perkumpulan Strada
Beranda
Aplikasi Pendukung
Ciutkan
Memperluas
SIKEM
SIAK
VITALSOURCE
PPM LIBRARY
Panduan
Info mata kuliah
SM BL 5 MKT Brand Marketing
Pengajar:
Nanda Alifia Putri
Pengajar:
Budi Aryani
Pengajar:
Budi Aryani Ademan
Skill Level
:
Beginner
