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SM R19 Event Marketing
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Course data
Introduction
Announcements
RPS
Sesi 1: Penjelasan Mata kuliah, Pembagian Kelompok, dan Pemaparan terkait Event Management dalam Konteks Pemasaran Below The Line & Event Industry
Materi Sesi 1
Sesi 2: Event Experience, Consumer Engagement & Strategic Role of Events in Marketing (Getz Ch 4-6)
Materi Sesi 2
Tugas Mingguan Presentasi Sesi 2
Sesi 3: Event Sustainability: Strategi Keberlanjutan Ekonomi, Sosial, dan Lingkungan dalam Event (Mc Cartney Ch 4, Raj Ch 2-4)
Materi Sesi 3
Tugas Mingguan Presentasi
Tugas Impact Assesment
Sesi 4: Meeting, Incentive, Convention, Exhibition (MIC E) & Virtual Event Management (Mc Cartney Ch 6 & Brown Ch 2-5)
Materi Sesi 4
Tugas Mingguan Presentasi Sesi 4
Tugas Kelas Sesi 4
Sesi 5: "Event Risk Management & Stakeholder Management (McCartney Ch 8 & Raj Ch 5)"
Tugas Presentasi Mingguan Sesi 5
Sesi 6: "Event Planning & Operations (Mc Cartney Ch 5 & 7; Getz Ch 10) "
Materi Sesi 6
Tugas Presentasi Mingguan Sesi 6
Tugas Studi Kasus Aruna
Sesi 7: Event Design & Concept Development (Getz Ch 11)
Materi Sesi 7
Tugas Presentasi Mingguan Sesi 7
Tugas Kelas: Rencana Konsep Event
Sesi 8: "Kerjasama dalam Event dan Sponsorship (Mc Cartney Ch 8)"
Materi Sesi 8
Sesi 9: Ujian Tengah Semester (UTS)
Materi Sesi 9
Sesi 11: Langkah Implementasi Event & Evaluasi Pelaksanaan Event (McCartney Ch 10 & 11; Getz Ch 14)
Materi Sesi 11
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Categories
Ciutkan
Memperluas
All categories
Aplikasi Pendukung
Mata kuliah dummy - Role Dosen
S1
SMB
SMB Blended
1
2
3
4
5
6
7
SAB Blended
1
SMB Reguler
17
18
19
20
21
SAB Reguler
13
14
15
16
S2
EM
32
33
34
WM
91
92
MM Eksekutif
77
78
79
Mini MM Public
Business Development Program
Batch 11
Batch 12
Strategic Human Resources Development Program
Batch 4
Batch 5
Business Strategy
Batch 1
Batch 2
Bizcube
Mini MM Inhouse
Mini MM Inhouse - Perkumpulan Strada
Beranda
Aplikasi Pendukung
Ciutkan
Memperluas
SIKEM
SIAK
VITALSOURCE
PPM LIBRARY
Panduan
Info mata kuliah
SM R19 Event Marketing
Pengajar:
Nanda Alifia Putri -
Pengajar:
Nanda Alifia Putri
Pengajar:
DWE Ariyani
Pengajar:
Program Sarjana
Skill Level
:
Beginner
