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SMB BL 4 Pemasaran Digital Marketing
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Course data
Sesi 1: Pengantar Digital Marketing
RPS
Sesi 2: Website : Peran dan Fungsinya dalam Digital Marketing
Materi PDF Sesi 2 : Website (Peran dan Fungsinya)
Materi Video Sesi 2.1 : Introduction & Landscape
Materi Video Sesi 2.2 : Campaign & Design
Materi Video Sesi 2.3 : Tools Analysis
Quiz Sesi 2
Sesi 3: Search Engine Optimization (SEO)
Materi PDF Sesi 3 : Search Engine Optimization (SEO)
Materi Video Sesi 3.1 : Introduction Landscape
Materi Video Sesi 3.2 : Goals On-Page Optimization
Materi Video Sesi 3.3 : Off-Page Optimization Analysis
Sesi 4: Pay Per Click
Materi PDF Sesi 4 : Pay Per Click
Materi Video Sesi 4.1 : Introduction Landscape
Materi Video Sesi 4.2 : Goals Setup
Materi Video Sesi 4.3 : Manage Analyze
Sesi 5: Digital Display Advertising
Materi PDF Sesi 5 : Digital Display Advertising
Materi Video Sesi 5.1 : Introduction
Materi Video Sesi 5.2 : Define Format
Materi Video Sesi 5.3 : Configure Analyze
Sesi 6: Email Marketing
Materi PDF Sesi 6 : Email Marketing
Materi Video Sesi 6.1 : Introduction
Materi Video Sesi 6.2 : Data Design
Materi Video Sesi 6.3 : Delivery Discovery
Quiz Sesi 6
Sesi 7: Review Materi
Sesi 8: Ujian Tengah Semester
Sesi 9: Social Media Marketing
Materi Sesi 9
Materi Video Sesi 9.1 : Introduction
Materi Video Sesi 9.2 : Goals & Channel
Materi Video Sesi 9.3 : Implement & Analyze
Sesi 10: Digital Content Management
Materi Sesi 10
Materi Video Sesi 10.1 : Introduction
Materi Video Sesi 10.2 : Research & Production
Materi Video Sesi 10.3 : Publishing & Evaluation
Kuis Sesi 10
Sesi 11: Mobile Marketing
Materi Sesi 11
Materi Video Sesi 11.1 : Introduction
Materi Video Sesi 11.2 : Opportunity & Optimize
Materi Video Sesi 11.3 : Advertise & Analyze
Kuis Sesi 11
Sesi 12: Marketing Analytics
Materi Sesi 12
Materi Video Sesi 12.1 : Introduction
Materi Video Sesi 12.2 : Goals & Setup
Materi Video Sesi 12.3 : Monitor & Analyse
Kuis Sesi 12
Sesi 13: Strategy and Planning
Materi Sesi 13
Materi Video Sesi 13.1 : Introduction
Materi Video Sesi 13.2 : Approach
Materi Video Sesi 13.3 : Audience
Kuis Sesi 13
Sesi 14: Execution of Digital Marketing Campaign
Materi Sesi 14
Materi Video Sesi 14.1 : Activities
Materi Video Sesi 14.2 : Analysis
Materi Video Sesi 14.3 : Metrics
Kuis Sesi 14
Sesi 15: Review Materi
Materi Sesi 15
Sesi 16: Ujian Akhir Semester
SOAL UAS
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Categories
Ciutkan
Memperluas
All categories
Aplikasi Pendukung
Mata kuliah dummy - Role Dosen
S1
SMB
SMB Blended
1
2
3
4
5
6
7
SAB Blended
1
SMB Reguler
17
18
19
20
21
SAB Reguler
13
14
15
16
S2
EM
32
33
34
WM
91
92
MM Eksekutif
77
78
79
Mini MM Public
Business Development Program
Batch 11
Batch 12
Strategic Human Resources Development Program
Batch 4
Batch 5
Business Strategy
Batch 1
Batch 2
Bizcube
Mini MM Inhouse
Mini MM Inhouse - Perkumpulan Strada
Beranda
Aplikasi Pendukung
Ciutkan
Memperluas
SIKEM
SIAK
VITALSOURCE
PPM LIBRARY
Panduan
Info mata kuliah
SMB BL 4 Pemasaran Digital Marketing
Pengajar:
Budi Aryani
Skill Level
:
Beginner