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  • SM BL 5 MKT Service Marketing
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  • Course data
    Umum
    Announcements
    RPS
    SESI 1 : LIVE SESSION 1
    Materi Sesi 1
    RPS
    SESI 2 : Customer Behavior in Services
    Materi PDF Sesi 2.1 : Consumer Behavior in Service
    Materi Video Sesi 2.1 : Consumer Behavior in Service
    Materi PDF Sesi 2.2 : Gap model explained
    Materi Video Sesi 2.2 : Gap model explained
    Quiz Sesi 2
    SESI 3 : Customer Expectation of Services & Customer Perception of Services
    Materi PDF Sesi 3.1 : Customer Expectation
    Materi Video Sesi 3.1 : Customer Expectation
    Materi PDF Sesi 3.2 : Service Perception
    Materi Video Sesi 3.2 : Service Perception
    Materi PDF Sesi 3.3 : Servqual
    Materi Video Sesi 3.3 : Servqual
    Quiz Sesi 3
    SESI 4 : Listening to customer through research
    Materi Video Sesi 4.1 : Consumer Research
    Materi PDF Sesi 4.1 : Consumer Research
    Materi Video Sesi 4.2 : Conducting Research
    Materi PDF Sesi 4.2 : Conducting Research
    Quiz Sesi 4
    SESI 5 : Building customer Relationship Management in Service Industry
    Materi Video Sesi 5.1 : Apa Itu CRM?
    Materi PDF Sesi 5.1 : Apa Itu CRM?
    Materi Video Sesi 5.2 : Customer Retention
    Materi PDF Sesi 5.2 : Customer Retention
    Quiz Sesi 5
    SESI 6 : Service Recovery
    Materi Video Sesi 6.1 : Service Recovery
    Materi PDF Sesi 6.1 : Service Recovery
    Materi PDF Sesi 6.2 : Service Guarantee
    Materi Video Sesi 6.2 : Service Guarantee
    Quiz Sesi 6
    SESI 7 : LIVE SESSION 2
    Materi Sesi 7
    SESI 8 : UJIAN TENGAH SEMESTER
    SESI 9 : Understanding Service Standard
    Materi Video Sesi 9.1 : Service Standard
    Materi PDF Sesi 9.1 : Service Standard
    Materi Video Sesi 9.2 : Implementasi Service Standar
    Materi PDF Sesi 9.2 : Implementasi Service Standar
    Kuis Sesi 9
    SESI 10 : Understanding Physical edvidence in service
    Materi Video 10.1 : Physical Evidence
    Materi PDF Sesi 10.1 : Physical Evidence
    Materi Video Sesi 10.2 : Contoh Penerapan Physical Evidence
    Materi PDF Sesi 10.2 : Contoh Penerapan Physical Evidence
    Kuis Sesi 10
    SESI 11 : Service Development & Design
    Materi Video Sesi 11.1 : Service Blueprint
    Materi PDF Sesi 11.1 : Service Blueprint
    Materi Video Sesi 11.2 : Contoh Penerapan Service Blueprint
    Materi PDF Sesi 11.2 : Contoh Penerapan Service Blueprint
    Kuis Sesi 11
    SESI 12 : Employee Roles in Service
    Materi Video Sesi 12.1 : Employe Role in Services
    Materi PDF Sesi 12.1 : Employe Role in Services
    Materi Video Sesi 12.2 : Customer Role
    Materi PDF Sesi 12.2 : Customer Role
    Kuis Sesi 12
    SESI 13 : Menentukan Demand dalam Bisnis Jasa
    Materi Video Sesi 13.1 : Demand capacity
    Materi PDF Sesi 13.1 : Demand capacity
    Materi Video Sesi 13.2 : Managing capacity
    Materi PDF Sesi 13.2 : Managing capacity
    Kuis Sesi 13
    SESI 14 : Integrated Service Marketing
    Materi Video Sesi 14.1 : The Concept of IMC
    Materi PDF Sesi 14.1 : The Concept of IMC
    Materi Video Sesi 14.2 : Contoh IMC
    Materi PDF Sesi 14.2 : Contoh IMC
    Kuis Sesi 14
    SESI 15 : LIVE SESSION III
    SESI 16 : UJIAN AKHIR SEMESTER
    SOAL UAS
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Categories Ciutkan Memperluas
  • All categories
  • Aplikasi Pendukung
S1
  • SMB
SMB Blended
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
SAB Blended
  • 1
SMB Reguler
  • 17
  • 18
  • 19
  • 20
  • 21
SAB Reguler
  • 13
  • 14
  • 15
S2
EM
  • 32
  • 33
  • 34
WM
  • 91
  • 92
MM Eksekutif
  • 77
  • 78
  • 79
  • Mata kuliah dummy - Role Dosen
Mini MM
Business Development Program
  • Batch 11
Strategic Human Resources Development Program
  • Batch 4
Business Strategy
  • Batch 1
Beranda Aplikasi Pendukung Ciutkan Memperluas
SIKEM SIAK VITALSOURCE PPM LIBRARY
Panduan

    Info mata kuliah

    SM BL 5 MKT Service Marketing

    • Pengajar: Anggun Pesona Intan -
    • Pengajar: Admin SMB Blended Learning Blended Learning
    Skill Level: Beginner

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    Unit Strategis :
    Unit Strategis :

    PPM School of Management adalah Unit Strategis dari PPM Manajemen, dan merupakan sekolah manajemen pertama di Indonesia sejak tahun 1967. Selain itu, PPM SoM juga meraih Apresiasi Sistem Penjaminan Mutu Internal Terbaik di Indonesia dari Kemenristekdikti.

     

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    Kuliah Karyawan Online S1 Manajemen PPM School of Management | Kelas Karyawan S1 S2

    Gedung Bina Manajemen, Jl. Menteng Raya No.9, RT.1/RW.10, Kb. Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340

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