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EM 32 - MKT - PEMASARAN STRATEJIK
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Introduction
Final RPS Manajemen Pemasaran Stratejik
Announcements
Sesi 1 : Penjelasan Materi Perkuliahan, Kerangka Analisis, dan Teknis Kelas
Rekaman Sesi 1
Sesi 2 : • Customer Focus, Customer Performance, and Profit Impact (Best, Chapter 1)• Marketing Metrics and Marketing Profitability (Best, Chapter 2)
Upload Jawaban Studi Kasus: • Studi Kasus: Big Boss Cement (Ivy Publishing)
Rekaman Sesi 2-3
Sesi 3 : • Market Potential, Market Demand, and Market Share (Best, Chapter 3)
Upload Jawaban Studi Kasus: Studi Kasus: Group Home Assignment (GHA)
Sesi 4 : Market Segmentation & Segmentation Strategies (Best, Chapter 5) • Competitive Position and Sources of Advantage (Best, Chapter 6)
Upload Jawaban Studi Kasus: Product Innovation at Aguas Danone (A0190/IAE Business School)
Rekaman Sesi 4
Sesi 5 : • Product Positioning, Branding, and Product Line Strategies (Best, Chapter 7) • Studi Kasus: Group Home Assignment (GHA)
Upload Jawaban : Studi Kasus: Group Home Assignment (GHA)
Rekaman Sesi 5
Materi Sesi 5
Sesi 6 : Value-Based Pricing and Pricing Strategies (Best, Chapter 8) • Studi Kasus: Group Home Assignment (GHA)
Upload Jawaban : • Studi kasus: Canada Goose Inc.: At a retail crossroad (Ivey/K-4)
Rekaman Sesi 6-7
Materi Sesi 6
Sesi 7 : • Marketing Communications, Social Media, and Customer Response (Best, Chapter 9) •Studi kasus: Group Home Assignment (GHA)
Upload Jawaban : • Studi kasus: Group Home Assignment (GHA)
Materi Sesi 7
Sesi 8 : Ujian Tengah Semester (UTS)
Rekaman Sesi 8
Sesi 9 : Portfolio Analysis and Strategic Market Planning (Best, Chapter 10) Tugas: Penyelesaian Matriks Market Attractiveness Tiap Kelompok
Upload Jawaban : Studi Kasus: Rhine Garden Holding Company Limited: The Next Strategic Move (Asia Case Research Centre/K-8)
Rekaman Sesi 9-10
Sesi 10 : • Defensive Strategies (Best, Chapter 11) Tugas: Penyelesaian Matriks Market Attractiveness Tiap Kelompok
Upload Jawaban : • Studi kasus: Group Home Assignment (GHA)
Sesi 11 : Offensive Strategies (Best, Chapter 12) Tugas: Penyelesaian Matriks Competitive Position Tiap Kelompok
Upload Jawaban : • Studi kasus: Toyota's Strategy and Initiatives in Europe: The launch of The AYGO (IMD318/IMD International)
Rekaman Sesi 11
Sesi 12 : Building a Marketing Plan (Best, Chapter 13) Tugas: Portfolio Analysis dan Pilihan Strategy tiap kelompok
Upload Jawaba : Studi kasus: Group Home Assignment (GHA)
Rekaman Sesi 12-13
Sesi 13 : • Marketing Metrics, Performance, and Strategy Implementation (Best, Chapter 14) Tugas: Portfolio Analysis dan Pilihan Strategy tiap kelompok
Upload Jawaban : Studi kasus: Joy Green Tea Green Leaves-Fresh Profit (RCCCH/SOMPPM)
Sesi 14 : • Market-Based Management and Financial Performance Tugas: Rancangan Program Pemasaran dan Pengukurannya
Upload Jawaban : • Studi Kasus: Group Home Assignment (GHA)
Rekaman Sesi 14
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Categories
Ciutkan
Memperluas
All categories
Aplikasi Pendukung
Mata kuliah dummy - Role Dosen
S1
SMB
SMB Blended
1
2
3
4
5
6
7
SAB Blended
1
SMB Reguler
17
18
19
20
21
SAB Reguler
13
14
15
16
S2
EM
32
33
34
WM
91
92
MM Eksekutif
77
78
79
Mini MM Public
Business Development Program
Batch 11
Strategic Human Resources Development Program
Batch 4
Business Strategy
Batch 1
Bizcube
Mini MM Inhouse
Mini MM Inhouse - Perkumpulan Strada
Beranda
Aplikasi Pendukung
Ciutkan
Memperluas
SIKEM
SIAK
VITALSOURCE
PPM LIBRARY
Panduan
Info mata kuliah
EM 32 - MKT - PEMASARAN STRATEJIK
Pengajar:
Budi Aryani
Pengajar:
Program MM EM - WM
Pengajar:
Noveri Maulana
Skill Level
:
Beginner
