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  • EM 32 - MKT - PEMASARAN STRATEJIK
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    Introduction
    Final RPS Manajemen Pemasaran Stratejik
    Announcements
    Sesi 1 : Penjelasan Materi Perkuliahan, Kerangka Analisis, dan Teknis Kelas
    Rekaman Sesi 1
    Sesi 2 : • Customer Focus, Customer Performance, and Profit Impact (Best, Chapter 1)• Marketing Metrics and Marketing Profitability (Best, Chapter 2)
    Upload Jawaban Studi Kasus: • Studi Kasus: Big Boss Cement (Ivy Publishing)
    Rekaman Sesi 2-3
    Sesi 3 : • Market Potential, Market Demand, and Market Share (Best, Chapter 3)
    Upload Jawaban Studi Kasus: Studi Kasus: Group Home Assignment (GHA)
    Sesi 4 : Market Segmentation & Segmentation Strategies (Best, Chapter 5) • Competitive Position and Sources of Advantage (Best, Chapter 6)
    Upload Jawaban Studi Kasus: Product Innovation at Aguas Danone (A0190/IAE Business School)
    Rekaman Sesi 4
    Sesi 5 : • Product Positioning, Branding, and Product Line Strategies (Best, Chapter 7) • Studi Kasus: Group Home Assignment (GHA)
    Upload Jawaban : Studi Kasus: Group Home Assignment (GHA)
    Rekaman Sesi 5
    Materi Sesi 5
    Sesi 6 : Value-Based Pricing and Pricing Strategies (Best, Chapter 8) • Studi Kasus: Group Home Assignment (GHA)
    Upload Jawaban : • Studi kasus: Canada Goose Inc.: At a retail crossroad (Ivey/K-4)
    Rekaman Sesi 6-7
    Materi Sesi 6
    Sesi 7 : • Marketing Communications, Social Media, and Customer Response (Best, Chapter 9) •Studi kasus: Group Home Assignment (GHA)
    Upload Jawaban : • Studi kasus: Group Home Assignment (GHA)
    Materi Sesi 7
    Sesi 8 : Ujian Tengah Semester (UTS)
    Rekaman Sesi 8
    Sesi 9 : Portfolio Analysis and Strategic Market Planning (Best, Chapter 10) Tugas: Penyelesaian Matriks Market Attractiveness Tiap Kelompok
    Upload Jawaban : Studi Kasus: Rhine Garden Holding Company Limited: The Next Strategic Move (Asia Case Research Centre/K-8)
    Rekaman Sesi 9-10
    Sesi 10 : • Defensive Strategies (Best, Chapter 11) Tugas: Penyelesaian Matriks Market Attractiveness Tiap Kelompok
    Upload Jawaban : • Studi kasus: Group Home Assignment (GHA)
    Sesi 11 : Offensive Strategies (Best, Chapter 12) Tugas: Penyelesaian Matriks Competitive Position Tiap Kelompok
    Upload Jawaban : • Studi kasus: Toyota's Strategy and Initiatives in Europe: The launch of The AYGO (IMD318/IMD International)
    Rekaman Sesi 11
    Sesi 12 : Building a Marketing Plan (Best, Chapter 13) Tugas: Portfolio Analysis dan Pilihan Strategy tiap kelompok
    Upload Jawaba : Studi kasus: Group Home Assignment (GHA)
    Rekaman Sesi 12-13
    Sesi 13 : • Marketing Metrics, Performance, and Strategy Implementation (Best, Chapter 14) Tugas: Portfolio Analysis dan Pilihan Strategy tiap kelompok
    Upload Jawaban : Studi kasus: Joy Green Tea Green Leaves-Fresh Profit (RCCCH/SOMPPM)
    Sesi 14 : • Market-Based Management and Financial Performance Tugas: Rancangan Program Pemasaran dan Pengukurannya
    Upload Jawaban : • Studi Kasus: Group Home Assignment (GHA)
    Rekaman Sesi 14
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  • All categories
  • Aplikasi Pendukung
  • Mata kuliah dummy - Role Dosen
S1
  • SMB
SMB Blended
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
SAB Blended
  • 1
SMB Reguler
  • 17
  • 18
  • 19
  • 20
  • 21
SAB Reguler
  • 13
  • 14
  • 15
  • 16
S2
EM
  • 32
  • 33
  • 34
WM
  • 91
  • 92
MM Eksekutif
  • 77
  • 78
  • 79
Mini MM Public
Business Development Program
  • Batch 11
Strategic Human Resources Development Program
  • Batch 4
Business Strategy
  • Batch 1
  • Bizcube
Mini MM Inhouse
  • Mini MM Inhouse - Perkumpulan Strada
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SIKEM SIAK VITALSOURCE PPM LIBRARY
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    Course info

    EM 32 - MKT - PEMASARAN STRATEJIK

    • Teacher: Budi Aryani
    • Teacher: Program MM EM - WM
    • Teacher: Noveri Maulana
    Skill Level: Beginner

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    Unit Strategis :
    Unit Strategis :

    PPM School of Management adalah Unit Strategis dari PPM Manajemen, dan merupakan sekolah manajemen pertama di Indonesia sejak tahun 1967. Selain itu, PPM SoM juga meraih Apresiasi Sistem Penjaminan Mutu Internal Terbaik di Indonesia dari Kemenristekdikti.

     

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    Kuliah Karyawan Online S1 Manajemen PPM School of Management | Kelas Karyawan S1 S2

    Gedung Bina Manajemen, Jl. Menteng Raya No.9, RT.1/RW.10, Kb. Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340

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